Technology Enhances Wine, Spirits and Beer Labels
What's the stage that a wine label; or for example a label on spirits and beer? Obviously, the first a reaction to that question is: to meet the TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations. Once that is accomplished, the label space remaining may be used for branding Kizoop and marketing copy. The fact is, there is very little space on bottle labels to get creative with messages. Now Technology is helping solve the limited space on labels by way of RFID (radio frequency identification/ID) Technology. Tap a mobile phone on a NFC (Near Field Communications) tag embedded on a bottle and see what arises on your mobile phone; assuming there is currently a tag on the label. Depending on a winery's budget and the number of smartphones one the market empowered with RFID tag readers (newer smartphones one the market have built-in reader capability), wine, beer and spirits producers can communicate directly with the consumer while they are standing in front o